Gritty In Pink is a new platform empowering women in music through an online network/marketplace, events, media content and lifestyle partnerships to achieve gender equality in the music business and beyond. Gritty is partnered with Melissa Etheridge and Live Nation, and aims to create a world in which women have increased visibility and access to a network of resources to succeed in the entertainment industry.
WHAT I DO:
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Brainstorm and gather daily content related to the music industry and women in music
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Assist with artist and brand promotions for upcoming events and shows, plus ensure adequate pre, during, and post-event coverage
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Create and post up to 5x per week on TikTok for brand awareness and audience engagement
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Increased engagement by 500 percent by implementing new content ideas, analyzing social media trends, and continuing partnerships with celebrities
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Grew @grittyinpink TikTok account from 600 followers to 1,400 within three months
EXAMPLES:
